Over a year after the release of iOS 6, Apple Maps has taken a significant amount of users away from Google Maps, despite the availability of a Google Maps app for iOS, reports the Guardian.
Using data from ComScore, the Guardian notes that in September 2012 there was a total of 81.1 million users of Google Maps, out of 103.6 iPhone and Android users. A year later that number is down to 58.7 million, or 43% of iPhone and Android users. That's despite the user base growing to 136.7 million.
"For the average user, even if they have the Google Maps app, they don't use it a lot," said Andrew Lipsman, an analyst at ComScore. "In a narrow window [after the iOS app download became available] I'm sure there was a ton of activity, but only for a short period."
ComScore revealed that in September 2013, 35 million users made use of Apple Maps at least once during the month, out of a 60.1 million iPhone users. Based on a total of 43.2 million maps users in all, the Guardian estimates that there are about 8.3 million who use Google Maps. However, since about 2 million have not yet updated to iOS 6, the Guardian estimates that there are around 6.3 million users who use Google Maps on a monthly basis. That's a significant drop from 35 million believed to be using the service in September 2012.
More details in the full report linked below...
Using data from ComScore, the Guardian notes that in September 2012 there was a total of 81.1 million users of Google Maps, out of 103.6 iPhone and Android users. A year later that number is down to 58.7 million, or 43% of iPhone and Android users. That's despite the user base growing to 136.7 million.
"For the average user, even if they have the Google Maps app, they don't use it a lot," said Andrew Lipsman, an analyst at ComScore. "In a narrow window [after the iOS app download became available] I'm sure there was a ton of activity, but only for a short period."
ComScore revealed that in September 2013, 35 million users made use of Apple Maps at least once during the month, out of a 60.1 million iPhone users. Based on a total of 43.2 million maps users in all, the Guardian estimates that there are about 8.3 million who use Google Maps. However, since about 2 million have not yet updated to iOS 6, the Guardian estimates that there are around 6.3 million users who use Google Maps on a monthly basis. That's a significant drop from 35 million believed to be using the service in September 2012.
More details in the full report linked below...
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