Thursday, 7 March 2013

Sony aims to triple mobile sales in India

Sony aims to triple mobile sales in India
NEW DELHI: Sony aims to triple sales of its mobile phones in India to 35 billion rupees ($638 million) in the year to March 2014, Kenichiro Hibi, managing director of its India unit, said, at the launch of the company's Xperia Z high-end smartphone. 

The smartphone, which is priced at Rs 38,990 in India, went on sale in Japan last month and is now available in 60 countries. The all-new Xperia Z has a TFT display that supports 1920x1080p resolution and boasts of 441ppi pixel density. It runs on Android 4.1 (Jelly Bean) and will soon be upgraded to Android 4.2, the manufacturer has said. Sony has used a quad-core 1.5GHz Krait processor and 2GB RAM in this smartphone. For memory, the device has 16GB onboard storage and 32GB microSD card support. 

Connectivity options in the phone include 2G, 3G, 4G, Wi-Fi, Bluetooth 4.0, NFC and microUSB 2.0. Sony Xperia Z comes with Battery Stamina Mode, which improves the standby time by four times or more by automatically shutting down battery-draining apps whenever the screen is off and starts them again once the screen is back on. 
It is part of the Japanese electronics group's push for a greater market presence in mobile devices. 

In India, Sony had a 9 percent share of the smartphone market last quarter, making it a distant No. 2 behind market leader Samsung's 40 percent share, according to research firm Canalys.

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