Microsoft's absence from Apple's hot-selling tablet iPad
may be costing the world's biggest software maker a fortune. In a
research note, Morgan Stanley analyst Adam Holt said that Microsoft is
losing as much as $2.5 billion per year by not providing its Office
Suite on Apple's iOS.
Holt estimated that if Microsoft begins offering Office Suite - which includes programmes like Word, Excel, PowerPoint etc - at a price of $60, 30% of iPad users are likely to purchase the app. In his note, he said that approximately 200 million people will be using iPads in 2014, thus allowing Microsoft to rake in $2.5 billion for the year, even after paying Apple the 30% commission it charges.
Holt estimated that if Microsoft begins offering Office Suite - which includes programmes like Word, Excel, PowerPoint etc - at a price of $60, 30% of iPad users are likely to purchase the app. In his note, he said that approximately 200 million people will be using iPads in 2014, thus allowing Microsoft to rake in $2.5 billion for the year, even after paying Apple the 30% commission it charges.
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